Within 6 years of launching, the social networking site Facebook boasts of more than 500 million active users. What is the reason of such an astounding success ?
What all has gone right for Facebook that it in itself has become a phenomenon?
Why it has been so difficult for reigning Internet Czars to compete with Facebook?
Facebook was started by Mark Zuckerberg in year 2004, prior to that it was operated within the Harvard and its users were limited to Harvard students only. Gradually it opened itself for the world, it allowed everyone to become part of the website.
The reasons for the success of Facebook are:
It fulfills the basic instinct of the Human Being i.e. to interact with his/her friends in a seamless environment.
What makes it a success and others a failure is that 'Facebook' hasn't tried to control everything rather it has opened itself to the developers. From the starting it acted as a platform where developers can work and create applications on top of it.
Developers across the world jumped upon this opportunity. It gave the developers basic mass of users to begin with, then developers created various applications which in turn attracted more and more users to 'Facebook'. Finally the addition of games like farmville, cafe-world & mafia wars helped the website to increase the loyalty among the users. These games were a big hit among the users and demanded lot of the their time.
What Facebook did which other social networking sites couldn't do?
If you look at Orkut ( Social Networking website from Google) , it also provides most of the features that Facebook is providing then still Orkut is not able to compete with 'Facebook' the reason lies in 'friend-finder' tool which Facebook came up earlier than Orkut.
Now Facebook has grown to such a sheer size that it will be difficult for any social networking site to give competition to it. Facebook is growing at such a frenetic pace that it is giving sleepless nights to people at Google.
Why is Google fearing the rise of Facebook?
The more and more time one spends in Facebook less time it is spending with Google applications like Youtube or Picasa etc. People prefers to go to Facebook and then watch videos which are liked by their friends instead going to Youtube and watch there. Facebook is becoming a conduit which is channeling users to various destinations, the act of direction which Google had mastered in last decade.
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